Stay up to date with the latest news and updates about the Privacy Sandbox initiative.
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Nov 14, 2023
While publishers have been preparing for the deprecation of third-party cookies for years, many continue to rely on them, even as they test alternatives, experiment with their own first-party data offerings and see continued data leakage. And that could be costing them revenue in the near term.
Oct 19, 2023
If your site uses third-party cookies it's time to take action as we approach their deprecation. Chrome plans to disable third-party cookies for 1% of users from Q1 2024 to facilitate testing, and then ramp up to 100% of users from Q3 2024.
Sep 07, 2023
Today, we mark a major milestone for the Privacy Sandbox for the Web, reaching "general availability" on Chrome for the relevance and measurement APIs. This milestone is a significant step on the path towards a fundamentally more private web.
Aug 15, 2023
The Privacy Sandbox’s privacy-preserving APIs shield the identity of the user and restrict the amount of available data, while enabling key advertising use cases. Here’s how.
Aug 03, 2023
In May we shared our plans to ship the Privacy Sandbox relevance and measurement APIs in Chrome 115. That moment is now here, so with Chrome 115 going to Stable, we are beginning the process of gradually enabling the APIs.
Jun 15, 2023
We're excited to share some of the latest improvements to the Topics API. We believe these changes will make Topics even more useful to the digital advertising industry, without compromising user privacy.
May 18, 2023
We’re sharing an update on the next stage of the Privacy Sandbox for the web, as we work towards deprecating third-party cookies in Chrome in the second half of 2024.
Apr 17, 2023
FLEDGE API is now named Protected Audience API. As we update resources and documentation to reflect the new name, we hope you will help with this transition by using the new name in your public materials and conversations.
Apr 12, 2023
Recently we published a new study with AdExchanger, examining the impact of cookie matching on digital advertising – and how ad tech use legacy third-party cookies to audience match could lose millions of dollars.
Apr 06, 2023
The team shares four core tenets that guide the Privacy Sandbox efforts – an open letter to everyone who wants to help build a more private internet.
Mar 02, 2023
Exploring two challenges that the Chrome team faced in implementing CHIPS and how community feedback played a key role in evolving the proposal design.
Feb 16, 2023
Last year, we announced the Privacy Sandbox on Android. Today, we’re entering the next phase of this initiative, rolling out the first Beta for the Privacy Sandbox on Android to eligible devices.
Dec 14, 2022
2023 will be a critical year to prepare for a world without third-party cookies. Let’s take a closer look at how the advertising ecosystem might think about ad relevance in a cookieless future.
Learn more about the new privacy-preserving APIs and other technologies being developed.
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Privacy Sandbox is developing privacy-preserving technologies to protect your online privacy so you can browse the web without invasive tracking.
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We’re expanding Privacy Sandbox to Android to help web and app creators continue to deliver the free content you want while preserving app privacy.
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