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Actualización del plan de eliminación gradual de las cookies de terceros en Chrome

La autoridad de los mercados y la competencia (CMA) del Reino Unido y Google publican informes trimestrales para actualizar el ecosistema al último estado de Privacy Sandbox para la Web. Como parte del informe del T1 del 2024 de Google, incluiremos en el informe del 26 de abril la siguiente actualización sobre la cronología de la eliminación gradual de las cookies de terceros en Chrome:

We are providing an update on the plan for third-party cookie deprecation on Chrome.

We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem. It's also critical that the CMA has sufficient time to review all evidence including results from industry tests, which the CMA has asked market participants to provide by the end of June. Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.

We remain committed to engaging closely with the CMA and ICO and we hope to conclude that process this year. Assuming we can reach an agreement, we envision proceeding with third-party cookie deprecation starting early next year.

Cuando se publiquen, podrás ver los informes completos de Google y de la CMA aquí.