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The latest in Privacy Sandbox measurement


Privacy Sandbox continues to invest and innovate in privacy-preserving measurement approaches. In case you missed it, check out the latest advancements.

Key Capabilities

New features

New features to better serve ad tech needs and ways of working:

  • Instant Aggregatable Reports: Receive Aggregatable Reports immediately to enable better fraud detection and faster insights
  • Attribution Scopes: Explore advanced attribution filters, including customizable support for multiple advertisers converting on the same websites
  • Aggregate Debug Reporting: Leverage critical debugging reports to identify and fix any issues with measurement implementation without relying on third party cookies
  • Aggregation Service Budget Recovery: Reprocess reports after aggregate report accounting budget failures and errors

New resources

New resources to inform and inspire you:

  • Blog post on leveraging Privacy Sandbox technologies for attribution reporting and optimization
  • Case study with MiQ on measuring conversions effectively with Attribution Reporting API
  • Recent study with AdExchanger on app-to-web attribution and an accompanying implementation guide
  • Updated Aggregation Service landing page with deep dive into how the service works
  • Whitepaper with actionable guidance on implementing reach measurement using Shared Storage and Private Aggregation API

Unlock the future of privacy-preserving measurement with Privacy Sandbox. Check out each resource to learn more and start testing today!