Privacy Sandbox response to IAB Tech Lab's Fit Gap Analysis for Digital Advertising
Feb 15, 2024
The IAB Tech Lab recently published a Privacy Sandbox Fit Gap Analysis for Digital Advertising. Chrome appreciates the IAB Tech Lab's mission to educate its members on new technologies. However, in our view, the analysis contains many misunderstandings and inaccuracies, which we consider important to correct in order to provide accurate information to the ecosystem.